IPMA 2005 Transforming Your In-plant

Also, Pellow added, focus on your parent organization's goals and how your in-plant can help the organization reach those goals. In-plants should concentrate on becoming the communications hubs of their organizations.

Barb Anselm, vice president of marketing communications at Xerox, also urged in-plants to align themselves more closely with their organization's core businesses, specifically the marketing and client interaction processes. If you're an integral part of these important areas, she noted, it will be very difficult for the organization to outsource you.