IPMA 2005 Transforming Your In-plant

"No industry has been more impacted by technology than the one we're a part of," she said. New forms of communication have made some types of printing obsolete. As a result, printers are transitioning from the manufacturing business to the service business.

In-plants should be looking for new ways they can help their customers, she said. Understand your customers' needs and develop services that give them a different advantage than what your competitors offer.