IPMA 2004 Education with a Dose of History
Despite this growth, it has not always been easy to get permission to add new equipment, so the in-plant began leasing equipment and justifying the cost through resulting print sales. The most recent addition was a four-color Ryobi press, installed in June.
Market Your In-plant
A session on marketing the in-plant, moderated by Liz Hunter, of the City of Colorado Springs, featured a panel of three managers from different parts of the country. Jean-Luc Devis, of Oregon State University, described some of his successful marketing ideas, which have included open houses, educational sessions for customers (on topics like setting up variable data jobs) and putting a "Printshop" icon on customers' desktops to provide a direct link to the in-plant's Web site.
- People:
- Bob Neubauer
- Places:
- Philadelphia
