IPMA 2004 Education with a Dose of History

First, he said, decide which customers will get the greatest value from the service and which provide the best growth opportunities. Develop a value proposition: Why should the customer buy that service from you, and how does it improve their competitive position? Next, consider all the activities you will have to do to deliver that service. Can you do them all in-house? Finally, define what you will do differently than your competitors.