IPMA 2004 Education with a Dose of History

Adding Value

As demand for print slows, the importance of value-added services is growing, noted G. David Dodd, principal of Point Balance, LLC. In fact, they will be critical to the future growth and prosperity of all in-plants, he said. But in-plants must initiate these new services carefully, evaluating each prospective service as a stand-alone business, he advised. Find synergies between this service and your core business, he said, and develop a solid strategy for each new offering.