IPMA 2004 Education with a Dose of History

In an often amusing presentation, Ross Shafer, author of the book "Nobody Moved Your Cheese," debunked some of the popular books on success by "experts" and stressed that "success is your own fault."

He noted that relationships are replacing customer service. If people trust you, he said, they will give you their business. As for your own staff, he added, make sure you hire people who know things you don't know, just clones of yourself. And be sure you're exploiting your employees' talents, he urged—and not just the talents for which you hired them.