IPMA 2004 Education with a Dose of History

• In-plant operating budgets have grown from just under $3 million in 2002 to $4.62 million this year.

• Half of all in-plants are insourcing.

• More than 90 percent of in-plants now handle digital printing.

(Survey results will be presented in more detail in a coming issue of IPG.)

The second study was carried out by InfoTrends/CAP Ventures. Charlie Corr, a former in-plant manager, presented some of the data. In-plant managers, the survey found, are more conservative than those in the print-for-pay market, and are driven more by cost savings than opportunity. Just 22 percent say their primary reason for investing is to drive business growth and offer new services. Only 17 percent describe themselves as early adopters while 43 percent qualify as "laggards." (The most successful in-plants, the survey found, were the early adopters.) Still, the study found significant movement from offset to digital technologies among in-plants.