IPMA 2002 A Hot Time In Atlanta

Variable data was one topic that kept poking its head up. In separate sessions, Barb Pellow, of RIT, and Heidelberg's Richard Sands listed the benefits variable data printing can bring to companies in response rates. They urged managers to take that message back to their marketing departments.

"You could be the change agent," Sands said. "You can show how this type of technology can be used."