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Small Shop Survival
Customers aren't the only ones you should be marketing to, stressed Jerry Chamness, of the Citadel. In-plants have to continually market their value to their superiors. In his session on small shop survival, Chamness noted that both internal threats (politics, disgruntled employees, uninformed administrators, competition for resources) and external threats (outside competition, facilities management firms) can threaten an in-plant's survival. This was brought home forcefully at the conference when one attendee announced the closing of his in-plant by his non-profit organization.
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