IPMA 2002 A Hot Time In Atlanta

Marketing your in-plant is important, he added. In addition to passing out promotional brochures and in-plant newsletters, he encouraged in-plants to hold open houses. After his shop had one, he said, volumes rose.

Other speakers also pushed marketing. Sid Chadwick, of Chadwick Consulting, said when a customer praises your in-plant's performance, write this down and then let others know about it. Make mention of it in a newsletter. Similarly, when a customer helps you out, perhaps by improving his or her digital files, don't forget to thank that customer.