IPMA 2001 Conference In-plants In A Changing World

Promotion is important for more than just online services—it's critical to an in-plant's survival. In-plants must market themselves both to potential customers and to upper management. That theme was emphasized at a number of sessions.

Steve Jarvis, of Océ-USA, advised managers to write down all the strengths they feel their in-plants have, and then decide how these strengths support the corporate strategy. Devise a communications plan to get this information to upper management, he said, and enlist the in-plant employees to help communicate those strengths.