IPMA 2001 Conference In-plants In A Changing World

At his session on "Building a Digital Dynasty," Jean-Luc Devis, of Johns Hopkins University Applied Physics Laboratory, described his in-plant's Web-based job submission site. He stressed that when designing the interface, make sure it's customer focused and easy to use. Also, he added, promotion is essential once the system is in place. His shop used flyers, e-mails, phone calls, orientation packets and newsletters to get the word out. He stressed that one must focus on both technology and customer relationships to successfully promote Web-based services.