IPG Questions Xerox CEO About Outsourcing Efforts

Burns explained that Xerox was trying to "back up and focus on the customer"—in other words the parent company or organization, not simply its in-plant. Xerox wants to serve these organizations so they can focus on their core business, she said. If Xerox can best do that by partnering with an existing in-plant, she stressed, her company would prefer to do that, as long as this enables Xerox to serve all the end customer's needs as effectively as possible.