IPG Conference A Success

"The biggest question is, why are customers not using your services?" she asked. She suggested managers consult with accounting to learn which departments are sending print work outside, then talk to those departments. Find out what the in-plant can do to make their lives easier.

Sherburne stressed that e-business—whether through a hosted service like Printable Technologies, or with licensed software, such as that of T/R Systems' Digital Storefront—will make your in-plant more user-friendly.