IPG Conference A Success

Neubauer also urged managers to track costs and charge back. Report frequently to management, he said, so management knows you are looking out for the good of the organization. Also, find ways to integrate your in-plant into the electronic operations of the organization.

Cary Sherburne, owner of Sherburne & Associates, a marketing and consulting firm, encouraged managers to stand in their customers' shoes and assess whether or not the in-plant is easy to do business with.