IPG Conference A Success

Merging print and mail brings more value to the organization, he said, and saves money.

"We ended up saving ING $1 million," said Steenhoek, adding that this was a very conservative estimate.

Industry consultant C. Clint Bolte reported on the availability of the very powerful Mail Evaluation Readability Lookup Instrument (MERLIN), and ways in which in-plants can focus on using mail as a revenue generator.