IPG Conference A Success

His operation produces personalized post cards, flyers, statements, checks and other items. ING's largest variable printing job utilized 4.5 million records, Steenhoek said.

Steenhoek was back for more at the next session, titled "Merging and Managing Mail Operations." Combining printing and mailing in an organization "just seems to make sense," Steenhoek said, and then proceeded to detail the benefits ING realized by merging the two, including eliminating redundancy of space and staff.