IPG Conference A Success

"You need to build a very compelling case," he declared.

Howarth discussed designing the job template with portions for fixed and variable data, and creating the "rules" that tell the printer which data to print on which document.

He cautioned that when you design variable data applications, make sure they generate data your printer can print. Does your application produce standard data streams (e.g. PPML or AFP) that can be used on a range of devices? Howarth offered examples of variable data application software, stressing that the price of the software pales compared to the learning curve.