IPG Conference A Success
"If you don't have the data, there's no way you can build a variable data campaign," he pointed out.
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Getting New Gear In a session titled "Justifying New Equipment Purchases," Mike Renn, assistant vice president for corporate operations at Mellon Financial, offered tips from his years of experience. As when looking for a suit, he said, when it comes to equipment, don't just patch up an old model. |
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