IPG Conference A Success

"Don't base your decisions on technology—identify your current requirements and select solutions that fit [your shop]," he recommended.

With the "whys" defined, the next speaker went into the "hows." Rich Howarth, IBM Printing Systems' director of strategy, gave an information-packed presentation on the steps in-plants need to take to start printing variable data. First, he said, work with your marketing department to get access to demographic data. In-plants will need to build their database skills, he said.