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Palmer was able to justify the purchase of the new digital press to the IBA management team because the cost per page was less than the company's existing Canon press.
“The purchase made sense since we run a lot of 8x11˝ projects (two-up),” he says. Another major deciding factor in purchasing the press is that it would give the in-plant the ability to produce a client’s annual directory in-house, a job the in-plant had outsourced for many years.
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Julie Greenbaum
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Julie Greenbaum is a contributor to Printing Impressions.
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