Quad/Graphics Buys Into Video Marketing Company

SUSSEX, WI—Quad/Graphics Inc. has purchased a minority interest in Pixability of Cambridge, MA, a YouTube-certified marketing and advertising company that works with brands, e-commerce firms and agencies to improve video marketing results. Brand marketers and publishers will have access to a solution that allows them to incorporate online video with any of their marketing channels to engage prospects and customers—from awareness to action through to customer support.

“Online video is the fastest growing marketing channel in the world today, and Pixability’s proven approach to YouTube marketing and advertising fits well with our media solutions video offering, which includes strategy, concepting, creating, producing and delivering online video for leading brands,” said Joel Quadracci, Quad/Graphics chairman, president and CEO. “Like Quad/Graphics, Pixability understands the importance of getting the right message in front of the right audience to trigger the right action. Together, we offer a robust, single-source solution that creates, optimizes and connects content across multiple channels in a way that provides the greatest return on marketing spend.”

The investment further strengthens Quad/Graphics’ integrated solutions for multichannel marketers and publishers by adding strategic expertise for a rapidly growing and effective media channel. With the funding, Pixability will continue to expand its cloud-based video analytics and YouTube marketing software platform.
According to Bettina Hein, founder and CEO of Pixability, the online video market is booming, doubling year over year and making YouTube one of the world’s most important media channels. “Pixability works with many of the top brands as they shift toward YouTube and online video for brand awareness and business growth,” she noted. “Quad/Graphics’ world-class clients, multichannel marketing expertise, and scalable video production capabilities have proved to be both strategic and effective. Pixability adds the critical video marketing and advertising dimension to Quad’s expansive media solutions video offering.

For more information, including a video featuring Joel Quadracci and Bettina Hein on what this investment means for marketers and publishers, visit here.