Quad/Graphics Buys Into Video Marketing Company

The investment further strengthens Quad/Graphics’ integrated solutions for multichannel marketers and publishers by adding strategic expertise for a rapidly growing and effective media channel. With the funding, Pixability will continue to expand its cloud-based video analytics and YouTube marketing software platform.
According to Bettina Hein, founder and CEO of Pixability, the online video market is booming, doubling year over year and making YouTube one of the world’s most important media channels. “Pixability works with many of the top brands as they shift toward YouTube and online video for brand awareness and business growth,” she noted. “Quad/Graphics’ world-class clients, multichannel marketing expertise, and scalable video production capabilities have proved to be both strategic and effective. Pixability adds the critical video marketing and advertising dimension to Quad’s expansive media solutions video offering.