Integrating E-commerce And Print Management

printCafe felt its solutions were perfectly suited for the industry.

"We saw clearly that a lot of the e-commerce players in the market did not fully understand how the printing industry supply chain worked," explains printCafe co-CEO Marc Olin. "There were people who had come from outside the printing industry that had developed solutions which were somewhat hostile to the printers. Based on our many years of experience in the printing industry by delivering electronic data interchange (EDI) solutions to print buyers and printers, we felt that we were uniquely qualified to provide an end-to-end solution that addressed the needs of printers, as well as print buyers."