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So what does the future hold for both PrintTalk and printCafe? Olin does not rule out the possibility of printCafe and PrintTalk working together in the future. "We will be pleased to partner with PrintTalk or any other organization if we feel they are committed, as we are, to creating a transaction environment that benefits our customers. At this point, PrintTalk is not structured with our customers' best interests in mind," he says. For the foreseeable future, Olin believes that PCX and PrintTalk will exist side-by-side, while Mekis is of the opinion that the printCafe approach will go the way of Betamax video players.
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