Integrating E-commerce And Print Management

However, Olin points out that the PrintTalk companies do not operate any differently. "The data passes through their Web sites just as it does with printCafe."

Walker takes issue with Olin's characterization. "I like to use the metaphor of Federal Express. When you send something FedEx, they don't open the box to make sure there is something in the package. It's a blind transfer. We don't look at the data. We merely provide a way in which to pass the data." However, Olin points out, "printCafe doesn't 'look' at the data either. The review is only an automated validity check on the data designed to identify errors in the transmission and to prevent corruption of management system databases," he says.