Integrating E-commerce And Print Management

Walker agrees, explaining that PrintTalk's mission is to get people to use the integration. "We don't want any barriers. We want people to use it, and they don't have to be a member of PrintTalk. They can go to the Web site, get the interface and start using it."

While the interface is open to anyone, there are additional benefits for paying the $2,000 fee to become a member of PrintTalk, reports Walker. Membership provides companies with the opportunity to receive additional technical help, as well as input on the group's activities. PrintTalk membership requires e-commerce companies to implement the PrintTalk data interface into their product offerings within six months, according to Mekis. Members are also expected to be active in developing the business objects requested by customers. To date, PrintTalk has released four of its 16 business objects. The rest of the 12 business objects are slated for release by the end of this year.