Integrating E-commerce And Print Management

In an attempt to wake up from that nightmare, Halberg contacted remaining MIS companies to see if there would be any interest in developing an integration standard along with the e-commerce companies. The result of Halberg's phone calls was a meeting in Burlingame, Calif., this past June. "It's really amazing when you think about it. We're talking about a group of companies that, before PrintTalk, would not have said hello to each other on the street," contends Mekis. "In the confines of the PrintTalk meeting, there was a clear and common need from customers on both the e-commerce side and the print management side to come together. We asked all these competitors to leave their egos and their weapons at the door—and they did."