Insuring Savings And Service

"The primary reason we've grown is by identifying the product types that we can be very efficient at," says Jablinske. "When it makes sense, we bring it in house. When it doesn't make sense, we will outsource. We try to really leverage both sides where it makes sense."

SAFECO's move to online forms started several years ago after Jablinske met with the IS department to discuss how to move away from mainframe documents. Dynamic Web forms seemed like a natural solution, particularly since they could be made highly interactive thanks to the databases behind the forms.