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Opening Up Opportunities
Similarly, Mondin, at USAA, is researching in-house applications of digital color prior to testing these devices.
"We're looking at electronic four-color process, and I foresee the opportunities are going to be even greater in the future," he says. One of the advantages of digital color, he remarks, is that it allows variable data printing, opening the door to a one-to-one marketing approach.
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