Insurance Company In-plants

"Color will sell things easier," testifies Larry Jablinske, manager of graphic and printing services for SAFECO Insurance, a Fortune 500 company based in Redmond, Wash. "The more colorful [something] is, the more people are going to pay attention to it. So design and color are real critical."

Consequently, about 35 percent of his shop's work, he says, is four-color process work, with multi-color jobs making up an additional 50 percent.