Mutual Benefit

In the past, Physicians Mutual had tried doing the job in its production center by using a simpler plastic clean-release card. It didn’t work well.

“There were problems with stacking, cards falling off, damaging pieces of laser equipment or falling off at the folder,” Lesley says.

In 2005, as part of a major capital investment in its production center, Physicians Mutual purchased two MCS Perfect Match read-and-print systems. The health insurance offer letters include a two-dimensional bar code, which was selected after experimenting with other codes to get the most accurate matching. The Perfect Match system reads the code and prints a corresponding name and account number on the card. After the card is affixed to the letter with a Sure-Feed attacher, the letter and card are inserted into a window envelope via a Pitney Bowes inserter.