Mutual Benefit

PHYSICIANS MUTUAL relies on direct mail as one method of reaching prospects for its individual health and life insurance products. The ability to connect with potential customers has enabled the Omaha-based insurer to write more than one million policies.

In 2006, Physicians Mutual’s 73 full-time print and mail shop employees were responsible for 71 million pieces of mail, including promotional and fulfillment mailings. About 60 percent of those pieces were printed on the Mail Processing Center’s Océ Pagestreams and Xerox color and black-and-white printers, which include a new Docu
Color 8000.