Insource Your Way To Success

"We had an excess capacity on our DocuTech," he says, "so we held an open house for local printers."

The in-plant sent out invitations asking the managers of the local commercial print shops to stop by for a lunch and a tour of the utility company's in-plant. Twelve printers showed up, says Nelson, and the in-plant ended up doing business with every one of them. Some of them have even become long-term partners. From there, word about in-plant's low cost and superior quality spread throughout the Fergus Falls area.