Insource Your Way To Success

"I joined several different associations, and I market to those. I give presentations, I meet people, the regular business stuff," he says. "You can't buy word-of-mouth advertising, but it's the best there is."

James says the Arizona Association of School Business Officials (AASBO) has turned out to be his main source of business, and adds that every state has such a group, each part of the national organization.