Inkjet: Ready and Waiting

Volumes like these, however, could not have been achieved without preparing customers for the changes they will have to make to accommodate inkjet. Modifications to file preparation and design are required, noted Elizabeth Gooding, so customers must be educated long in advance. Dispel their preconceived notions about inkjet quality, the type of work inkjet is good for and environmental concerns, she said. Educate them about substrate availability. Show them samples so they’re prepared for the way their pieces will look on inkjet papers. After all, she noted, educated customers will be easier to work with.