Inkjet: Ready and Waiting

One great example of this is the Belgian company Symeta, which shut down its offset presses in July 2014, losing millions in revenue, and went in a new direction by adding HP T400 and T230 inkjet presses. Two representatives from the company explained their digital vision during a keynote at the Inkjet Summit. Symeta now focuses on providing personalized communication featuring customized content based on customer data and behavior. Their inkjet products—which are more relevant and effective than static offset pieces—include personalized magazines and direct mailers with coupons tailored to consumer behaviors.