Ink Company Founder Gans, 88, Passes

“Bob certainly was an icon in this industry,” Koppelman said. “His marketing techniques were legendary and he truly was an entrepreneur, and ran his company as such.”

Among the marketing techniques Mr. Gans used, perhaps the best known print ads came courtesy of his relationship with iconic model and actress, Jayne Mansfield. The two forged a close relationship prior to her death in 1967.