Stopping the Whispers

For the not-print-shop-literate senior-level manager who is searching for ways to save money, perception is often reality. When they see an in-plant line-item expenditure—typically labeled as copying, duplication or printing—they likely think of those small desktop machines that produce administration-related documents. Commodities! And if that line item reaches millions of dollars, they surely will shout, "Eureka!" thinking they have discovered the key to significant savings for their organization.