Stopping the Whispers
In hushed voices, people spread tales about your in-plant’s “high” costs. You must educate upper management on the value you provide—before the whispers reach them.
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For the not-print-shop-literate senior-level manager who is searching for ways to save money, perception is often reality. When they see an in-plant line-item expenditure—typically labeled as copying, duplication or printing—they likely think of those small desktop machines that produce administration-related documents. Commodities! And if that line item reaches millions of dollars, they surely will shout, "Eureka!" thinking they have discovered the key to significant savings for their organization.
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- Companies:
- Xerox Corp.
Ed Danielczyk
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