TransPromo Summit Moves to Boston
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The theme for this year’s summit was “Just DO it!” which seemed to highlight the near universal frustration of everyone knowledgeable about transpromo. (i.e. why won’t the end users get off the dime and do something?) Clearly, transpromo is working, as evidenced by the successful case studies from myriad industry applications that were presented at the summit. The Latin American and European case studies presented by end users contained quite explicit returns on investment experienced from their various transpromo applications.
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C. Clint Bolte
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