InfoPrint TransPromo Pilot Boosts Customer Loyalty at Best Western

This is part of the CMO Council’s Precision Promotion campaign, which explores strategies and techniques for customer revenue optimization, including integrating transactional print and electronic communications with personalized promotional marketing offers.

The pilot was run at the InfoPrint Innovation Center in Boulder, Colo., and output sent to selected Best Western hotel guests on their rewards statements. InfoPrint leveraged their TransPromo Consultancy Practice and software offerings, from best of breed partners such as GMC. GMC software lets users easily design and create personalized documents, such as direct marketing materials, while enabling integration of data-driven marketing messages into statements. The pilot was being printed on its full color, continuous forms inkjet drop-on-demand printing system, the InfoPrint 5000.