InfoPrint TransPromo Pilot Boosts Customer Loyalty at Best Western

“This leading edge pilot demonstrated not only the cost savings of moving from inserts – in this case three plus with each statement – to onserts, but also has a strong environmental message. Reducing mailings by one quarter is a huge decrease in carbon footprint,” said Lee Gallagher, Manager, Direct Marketing Solutions at InfoPrint. “Added to that, the success of this pilot during one of the most tough economic times for many years, and the benefits of TransPromo are more than clear for any marketer looking to drive value and revenue from existing customer communications.”