InfoPrint TransPromo Pilot Boosts Customer Loyalty at Best Western

Applications for the Best Western credit card among the guests receiving the TransPromo statement were boosted by 500 percent and 15 percent more of these guests registered for the “More Rewards, Faster” scheme than those in the control group. More than one third (39 percent) of that group then went on to stay in a Best Western location after signing up for the promotion, stayed a longer duration than the control group, and generated 30 percent more in incremental revenue during their stay.