InfoPrint TransPromo Pilot Boosts Customer Loyalty at Best Western

The eight week pilot aimed to promote the Best Western branded MasterCard among rewards cards members, as well as encourage guests to upgrade their membership level through increased hotel usage. It was carried out with a group of 100,000 guests; 50,000 of these guests became the control group and the other 50,000 received TransPromo communications. The primary marketing campaign highlighted Best Western’s fall promotion, titled ‘More Rewards, Faster.’ The scheme encouraged hotel guests to stay during a set time period to earn double points or miles, which could be used on free nights, airline miles, gas cards and more. This promotion in turn increased the number of customer stays and customer spend.