InfoPrint TransPromo Pilot Boosts Customer Loyalty at Best Western --Press Center

BOULDER, CO—December 8, 2008—InfoPrint Solutions Co., a joint venture between IBM and Ricoh, today announced that Best Western International, the World’s Largest Hotel Chain®, has successfully grown awareness for its own branded credit card, and increased revenues through incremental bookings via implementation of a TransPromo pilot. The scheme replaced inserts previously included with the program statement, with personalized and targeted promotions on quarterly rewards statements, sent to a segment of Best Western Gold Crown Club International rewards card customers in North America. The program was executed as part of the Routes to Revenue research initiative released by the Chief Marketing Officer (CMO) Council, highlighting key opportunities for companies looking to drive growth and customer engagement through highly personalized, relevant and measurable campaigns.