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The Committee group includes representatives from companies including Alcatel-Lucent, Best Western, Capital One, Deloitte, Liberty Mutual and many more blue chip brands*. This is accompanied by a Faculty Board of prominent industry analysts, academics and gurus, from Gartner, IDC, InfoTrends, Interquest, Madison Advisors, RIT and Marketing1to1.**
The marketing research initiative undertaken by the CMO Council is titled “Precision Promotion: Timely, Targeted and Trackable” and aims to drive the adoption and the uses of technologies, solutions and professional services that drive deeper interaction and communication with customers.
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