What’s in Store at drupa 2012?

The offset press manufacturers will be talking about automation and everything they're doing to make offset presses able to do shorter runs, quicker turnarounds, drying, etc. I don't think that's the big story. The question is: What are the document needs of end users? So much of that is through electronic delivery. All of print is under fire; that's a theme that overlays the show. If we come back from drupa and say it was the "social media drupa," then it will be the last drupa.