What’s in Store at drupa 2012?

Jim Hamilton, Group Director, InfoTrends

What to Expect: There's enough excitement with Benny Landa being back at the show in a different operation. Given that it's inkjet, it ties into the overall theme. There are questions about the economy and the whole move toward electronic delivery. Also mobile and social media, which don't have a huge place at drupa, but do have the potential to impact it pretty seriously.