What’s in Store at drupa 2012?

David Zwang, Industry Consultant, Zwang & Co.

What to Expect: I'm interested in seeing the new 28˝ equipment that's going to be shown. And I am sure there will be other surprises…there are still plenty of manufacturers who are keeping things in their back pocket.

The Skinny On: Offset. These guys will probably be relegated to a lower position of interest in the scheme of things. I give the offset manufacturers a great deal of credit for trying to squeeze as much efficiency as they can out of offset equipment. Companies like Kodak with its S-Series inkjet units (and HP with its print module solutions) extend the life and add value to web offset presses. I'm sure we will also see some sheetfed inkjet solutions from offset press manufacturers. I don't think offset is going away, but if you talk to people, that's not what many of them are coming there to buy.