What’s in Store at drupa 2012?

Don't Forget: There's momentum toward "good enough" print quality. For about 10 years, people were saying digital is O.K., unless you compare it to offset. Now the digital presses are pretty good (quality) and the customers don't care as much. You don't see many people looking at samples with a loupe anymore. "Good enough" quality will work for a lot of applications.